| Title |
Warner-Lambert Company / Thunderbird School of Global Management. |
| OCLC |
ASP2460973/ibus |
| Publisher |
[Glendale, AZ] : Thunderbird, The American Graduate School of International Management, [1996] |
|
©1996 |
| Description |
1 online resource (23 pages). |
| LC Subject heading/s |
Warner-Lambert Company -- Case studies.
|
|
Organizational change -- Case studies.
|
| Bibliography |
Includes bibliographical references (page 23). |
| Abstract |
In 1991, Warner-Lambert Company, a firm involved in three core businesses - ethical pharmaceuticals, non-prescription health care products, and confectionery - has just completed its most successful year ever. However, Mel Goodes, the new CEO, is worried that the current organizational structure is inconsistent with an increasingly global business environment. The key issue in the case is how to shift a classic multi-domestic, country-oriented firm to a more responsive, tighter linked global structure. This should lead to a discussion of the pros and cons of running a business on a global versus local basis. The issue becomes quite complex with Warner-Lambert because of the differences between its three core businesses. |
| Reproduction note |
Electronic reproduction. Alexandria, VA : Alexander Street Press, 2014. (International business online (text)). Available via World Wide Web. |
| Language note |
This edition in English. |
| General note |
Thunderbird case number: A07-97-0006. |
|
Title from resource description page (viewed July 24, 2014). |
|
