Summary

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Location	Call #	Volume	Status
Sherman Library	KF1614 .R53 1990		AVAILABLE

Author	Richards, Jef I.
Title	Deceptive advertising : behavioral study of a legal concept / Jef I. Richards.
OCLC	19975495
ISBN	0805806490
Publisher	Hillsdale, N.J. : L. Erlbaum Associates, 1990.
Description	xlv, 244 pages : illustrations ; 24 cm.
LC Subject heading/s	Advertising laws -- United States.
	Deceptive advertising -- United States -- Psychological aspects.
Medical Subject heading/s	Advertising as Topic -- standards -- United States.
	Advertising as Topic -- United States -- Legislation.
	Behavior.
	Crime.
	Deception.
Bibliography	Includes bibliographical references and indexes.

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