Summary

{{rc.info.holds}} on this title.

Location	Call #	Volume	Status
Streaming Media

LINK(S):
Available via Kanopy; click here for access

Title	Behind the screens : Hollywood goes hypercommercial / directors, Matt Soar, Susan Ericsson ; producer, Matt Soar ; executive producer, Sut Jhally.
OCLC	kan1041502
Music number	1041502 Kanopy
Publisher	[San Francisco, California, USA] : Kanopy Streaming, 2014.
Description	1 online resource (1 video file, 37 min.)
	digital
	video file MPEG-4 Flash
LC Subject heading/s	Advertising -- Motion pictures -- United States.
	Commercialism.
	Motion picture industry -- California -- Los Angeles.
	Motion picture industry -- United States.
	Motion pictures -- United States -- Marketing.
	Product placement.
Other Genre heading/s	Documentary films.
Creation/Production credits	Editor, Susan Ericsson ; music, Thom Monahan ; camera, Susan Ericsson . [et al.]
Chronology/place	Originally produced by Media Education Foundation in 2000.
Summary	Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and advertising motives of studios and their owners. Featuring Oscar-nominated screenwriter Jeremy Pikser; Mark Crispin Miller; Susan Douglas; Robert McChesney, and others.
Audience	Grade 9+
	Higher education.
System details note	Mode of access: World Wide Web.

{{rc.info.title}}