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Location Call # Volume Status
 E-BOOK      
LINK(S):
Available via SAGE Knowledge; click here for access
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Author Mehta, Shreshthi, author.
Title Cravings : baking a new strategy for growth / Shreshthi Mehta.
OCLC SAGE000013389
ISBN 9781529779967 (ebook)
Publisher London : SAGE Publications: SAGE Business Cases Originals, 2022.
Description 1 online resource : illustrations.
LC Subject heading/s Small business -- Growth -- Case studies.
Business planning -- India -- Mumbai -- Case studies.
Bibliography Includes bibliographical references and index.
Summary Prajakta Desai is a baker and entrepreneur, who owns Cravings, a start-up company specializing in baking custom cakes in Mumbai, India. The market for cakes and other baking confectioneries is growing in Mumbai. After being in business for over a year and building a brand for Cravings, Desai contemplates the next step for her booming business. Is it viable to continue to cater to one client at a time and bake custom cakes, or would it be advisable to take large-scale orders? Desai's decision will determine the target market, set the pricing strategy, and devise the new business model in the growth stage.
Source of Description Description based on XML content.
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