| Author |
Reilly, Christine Anne, author.
|
| Title |
Thornbridge : from microbrewery to food and drink empire : the time and the place, and a lot of good luck? / Christine Anne Reilly, Mike Danson, Laura Galloway, Christina Beatty. |
| OCLC |
SAGE000000294 |
| ISBN |
9781473995536 (ebook) |
| Publisher |
London : SAGE Publications Ltd, 2017. |
| Description |
1 online resource. |
| LC Subject heading/s |
Decision making.
|
|
Business planning.
|
|
Microbreweries.
|
|
Thornbridge.
|
| General note |
Originally published in Reilly, C. A., Danson, M., Galloway, L., & Beatty, C. (2015). Thornbridge from microbrewery to food and drink empire: The time and the place, and a lot of good luck? The International Journal of Entrepreneurship and Innovation, 16(1), 5559. DOI:. |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
This case addresses the success of a particular type of business: a British microbrewery. The case focuses on the decisions made by the business owners, and on how these decisions have helped them to achieve growth and success. They believe their success has been the result of luck; however, there is evidence of good decision making and planning. This case can help students consider the importance of good decision making and forward planning from the early stages of starting a business. The study questions can help them consider the reasons behind decisions, with a view to increasing their understanding of the importance of always thinking about the next stage in business. |
| Source of Description |
Description based on XML content. |
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