NovaCat - NSU Libraries Catalog user info Skip the menu to the main content
     

Cover for {{ rc.info.title }}

{{rc.info.title}}

{{ rc.info.subtitle }}

{{ rc.info.author }}

{{ rc.info.edition }}

{{ rc.info.publisher }} {{ rc.info.year }}

Summary

{{rc.info.summary}} {{rc.info.summaryMore}}

Location Call # Volume Status
 Sherman Library  HD69.B7 B36 2002    AVAILABLE  
LINK(S):
Contributor biographical information
Publisher description
Sample text
Table of contents only
Author Bedbury, Scott.
Title A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell.
OCLC 47797497
ISBN 0670030767
9780670030767
Publisher New York : Viking, 2002.
Description xix, 220 pages ; 25 cm
LC Subject heading/s Brand name products.
New products -- Management.
Branding (Marketing)
Other
Subject heading/s		 Produits de marque -- Gestion -- Guides, manuels, etc.
Produits nouveaux -- Gestion -- Guides, manuels, etc.
Produits nouveaux -- Gestion -- Cas, Études de.
Produits de marque -- Gestion -- Cas, Études de.
Succès dans les affaires -- Cas, Études de.
Contents All aboard the brandwagon -- Cracking your brand's genetic code -- Building brandwidth -- Show some emotion -- Brand environmentalism -- Brand leadership -- Branding and the corporate Goliath -- Brand future.
General note Includes index.
Permanent link back to this item
https://novacat.nova.edu:446/record=b1399156~S13

Use classic NovaCat |