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Location Call # Volume Status
 Sherman Library Academic DVD 3rd & 4th Floors  HF6161.B4 M37 2014    AVAILABLE  
LINK(S):
Part of the Films on Demand collection.
Films on Demand
Title Marketing : secrets of branding / BBC Worldwide Ltd.
OCLC 949477416
Music number 58811 Films Media Group
Publisher New York, N.Y. : Films Media Group, 2014.
©2014.
Description 1 videodisc (50 min.) : sound, color, and black and white ; 4 3/4 in.
LC Subject heading/s Advertising -- Brand name products.
Brand choice.
Branding (Marketing)
Consumers' preferences.
SUBJECT Videorecording.
Other
Genre heading/s		 Educational films.
Internet videos.
NOTE Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Contents Digital Age Marketing (1:27) -- Advertising Basics (1:23) -- Marketing History (2:10) -- Coca-Cola Christmas Campaign (1:37) -- Internet Marketing (2:13) -- Digital Product Placement (1:34) -- Marketing Research (2:40) -- Re-branding Strategies (2:35) -- Packaging Strategies (1:38) -- Twinings Marketing Strategy (2:55) -- Twinings Re-branding (2:29) -- Logo Strategies (2:12) -- Philanthropy Marketing Strategy (1:59) -- Agnes B Marketing Strategy (5:55) -- Agnes B Ethics (2:14) -- Zara Marketing Strategy (1:12) -- H & M Marketing Strategy (2:08) -- Brand Positioning (2:08) -- St. Pancras Renaissance Marketing (2:28) -- Digital Age Marketing Challenges (1:38) -- Marriott Philosophy (4:05) -- Credits: Marketing: Secrets of Branding (0:33).
Summary Advertising and marketing creates a perceived need for goods and services. In this program, ad agency experts share their insight into how compelling messages are crafted.
Interest grade level 9 & up.
System details note DVD.
Language note Closed-captioned.
General note Title from distributor's description.
Permanent link back to this item
https://novacat.nova.edu:446/record=b2904005~S13

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