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Summary

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Location Call # Volume Status
 Sherman Library  HF5821 .B62 1982    AVAILABLE  
Author Bovée, Courtland L.
Title Contemporary advertising / Courtland L. Bovée, William F. Arens.
OCLC 8533103
ISBN 0256027366
Publisher Homewood, Ill. : R.D. Irwin, 1982.
Description xxiv, 808 pages : illustrations (some color) ; 29 cm
LC Subject heading/s Advertising.
Bibliography Includes bibliographical references and indexes.
Permanent link back to this item
https://novacat.nova.edu:446/record=b1030463~S13

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