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Location	Call #	Volume	Status
E-BOOK

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Available via O'Reilly for Higher Education; click here for access

Author	Pruitt, John.
Title	The persona lifecycle [electronic resource] : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin.
OCLC	ocm535580233
ISBN	9780080455730
	0080455735
	9780125662512
Publisher	Amsterdam ; Boston : Elsevier : Morgan Kaufmann, c2006.
Description	1 online resource (xvii, 724 p.) : ill.
LC Subject heading/s	Product management.
	New products.
	Research, Industrial.
General note	Description based on print version record.
Bibliography	Includes bibliographical references (p. 693-705) and indexes.
Contents	The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form.
Summary	"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing"--Resource description page.

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ISBN	9780080455730
	0080455735
	9780125662512
Author	Pruitt, John.
Title	The persona lifecycle [electronic resource] : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin.
Publisher	Amsterdam ; Boston : Elsevier : Morgan Kaufmann, c2006.

Title

The persona lifecycle [electronic resource] : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin.

Author

ISBN	9780080455730
	0080455735
	9780125662512

Description

1 online resource (xvii, 724 p.) : ill.

OCLC	ocm535580233

Publisher

Amsterdam ; Boston : Elsevier : Morgan Kaufmann, c2006.

General note	Description based on print version record.
Bibliography	Includes bibliographical references (p. 693-705) and indexes.
Contents	The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form.
Summary	"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing"--Resource description page.

E-BOOK