LEADER 00000nam a2200397Ia 4500 
001    ocn679603904  
003    OCoLC 
005    20101108115454.0 
006    m        d         
007    cr unu         
008    101108s2010    maua    sb    001 0 eng d 
020    |z9780123814180 (pbk.) 
020    |z0123814189 (pbk.) 
035    (CaSebORM)9780123814180 
035    (OCoLC)679603904 
037    CL0500000077|bSafari Books Online 
040    UMI|cUMI 
049    UMIA 
090    HF5415.15|b.A35 2010 
100 1  Adlin, Tamara. 
245 14 The essential persona lifecycle|h[electronic resource] :
       |byour guide to building and using personas /|cTamara 
       Adlin and John Pruitt. 
260    Burlington, Mass. :|bMorgan Kaufmann Publishers,|cc2010. 
300    1 online resource (ix, 224 p.) :|bill. 
500    Description based on print version record. 
504    Includes bibliographical references (p. 215) and index. 
650  0 Product management. 
650  0 New products. 
650  0 Research, Industrial. 
700 1  Pruitt, John. 
776 08 Print version: Adlin, Tamara.|tEssential persona lifecycle
       |dAmsterdam ; Boston : Morgan Kaufmann, c2010
       |z9780123814180|w(OCoLC)520707104 
856 4  |zAvailable via O'Reilly for Higher Education; click here 
       for access<br /><img class="wb_perm_icon" src="/screens/
       wb_cond_8.gif" alt="Local access only for NSU. Remote 
       access only for NSU.">|uhttp://sherman.library.nova.edu/
       auth/index.php?aid=653&url=https://learning.oreilly.com/
       library/view/-/9780123814180/?ar 
935    (CaSebORM)9780123814180 
935    (OCoLC)679603904 
948    abg 
948    jlee1 08/22 updated user access note in 856