LEADER 00000nam a2200457Ia 4500
001 ocm535580233
003 OCoLC
005 20100302115617.0
006 m d
007 cr unu
008 100302s2006 ne a sb 001 0 eng d
020 9780080455730
020 0080455735
020 |z9780125662512
035 (CaSebORM)9780125662512
035 (OCoLC)535580233
037 CL0500000056|bSafari Books Online
040 UMI|cUMI
049 UMIA
090 HF5415.15|b.P79 2006
100 1 Pruitt, John.
245 14 The persona lifecycle|h[electronic resource] :|bkeeping
people in mind throughout product design /|cby John S.
Pruitt, Tamara Adlin.
260 Amsterdam ;|aBoston :|bElsevier :|bMorgan Kaufmann,
|cc2006.
300 1 online resource (xvii, 724 p.) :|bill.
490 1 The Morgan Kaufmann series in interactive technologies
500 Description based on print version record.
504 Includes bibliographical references (p. 693-705) and
indexes.
505 0 The next frontier for user-centered design : making user
representations more usable -- The persona lifecycle : a
framework for the persona approach -- Phase 1: Family
planning (planning a persona effort) -- Phase 2:
Conception & gestation (creating personas) -- Phase 3:
Birth & maturation (launching and communicating personas)
-- Phase 4: Adulthood (using personas) -- Phase 5:
Lifetime achievement and retirement (ROI and reuse of
personas) -- Contributed chapters: Users, roles and
personas / by Larry Constantine -- Storytelling and
narrative / by Whitney Quesenbery -- Reality and design
maps / by Tamara Adlin & Holly Jamesen -- Marketing versus
design personas / by Bob Barlow-Busch -- Why personas work
: the psychological evidence / by Jonathan Grudin --
Appendix A: G4K organizational archetype and sample
persona -- Appendix B: Example personas from real projects
-- Appendix C: Sample image release form.
520 "The Persona Lifecycle addresses the "how" of creating
effective personas and using those personas to design
products that people love. It doesn't just describe the
value of personas; it offers detailed techniques and tools
related to planning, creating, communicating, and using
personas to create great product designs. Moreover, it
provides rich examples, samples, and illustrations to
imitate and model. Perhaps most importantly, it positions
personas not as a panacea, but as a method used to
complement other user-centered design (UCD) techniques
including scenario-based design, cognitive walkthroughs
and user testing"--Resource description page.
650 0 Product management.
650 0 New products.
650 0 Research, Industrial.
700 1 Adlin, Tamara.
776 08 |iPrint version:|aPruitt, John.|tThe persona lifecycle.
|dAmsterdam ; Boston : Elsevier : Morgan Kaufmann, c2006.
|z9780125662512|w(DLC) 2006000795|w(OCoLC)63116825
830 0 Morgan Kaufmann series in interactive technologies.
856 4 |zAvailable via O'Reilly for Higher Education; click here
for access<br /><img class="wb_perm_icon" src="/screens/
wb_cond_8.gif" alt="Local access only for NSU. Remote
access only for NSU.">|uhttp://sherman.library.nova.edu/
auth/index.php?aid=653&url=https://learning.oreilly.com/
library/view/-/9780125662512/?ar
935 (CaSebORM)9780125662512
935 (OCoLC)535580233
948 abg
948 jlee1 08/22 updated user access note in 856
