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Location Call # Volume Status
 Sherman Library  RM214.3 .W36 2005    AVAILABLE  
LINK(S):
Table of contents
Author Wansink, Brian.
Title Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink.
OCLC 54366168
ISBN 0252029429 (cloth : alk. paper)
Publisher Urbana : University of Illinois Press, 2005.
Description 206 pages ; 24 cm.
LC Subject heading/s Communication in diet therapy.
Patient education.
Food habits.
Nutrition.
Medical
Subject heading/s		 Marketing.
Nutritional Physiological Phenomena.
Consumer Behavior -- economics.
Food Industry -- economics.
Bibliography Includes bibliographical references and index.
Contents Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
Permanent link back to this item
https://novacat.nova.edu:446/record=b1675136~S13

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