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008 230109s2023 enk fo 000 0 eng d
020 9781071913840 :|cNo price|q(ebook)
035 (OCoLC)1362534361
040 CaToSAGE|beng|erda|epn|cCaToSAGE|dUtOrBLW
050 4 HD42|b.W36 2023
100 1 Wang, Haiying|c(Computer scientist),|eauthor.
245 10 Audi plagiarism case :|bhow self-media protects its
intellectual property /|cHaiying Wang, Wu Xiaoyi.
264 1 London :|bSAGE Publications: SAGE Business Cases Originals,
|c2023.
300 1 online resource.
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
490 1 SAGE business cases
520 8 Self-media blogger Beida Mange claimed in May of 2022 that
his work was plagiarized by the famous car brand FAW Audi.
The next day, the plagiarized video was removed, and the
related parties-Audi, the advertising agency M&C Saatchi
aeiou, and Andy Lau, a famous Chinese actor who starred in
the video clip-all issued apologies. Three days later, the
incident was resolved. How is it possible for problems to
be settled so quickly and what are the reasons behind this
rapid resolution? This case requires students to analyze
the different responses and attitudes of related parties,
investigate the basic process of crisis management, apply
game theory and dynamic analysis to examine the reasons
for the settlement, and assess a social media crisis
involving public relations.
588 Description based on XML content.
650 0 Social media|xLegal status, laws, etc.
650 0 Business ethics.
650 0 Dispute resolution (Law)|vCase studies.
700 1 Xiaoyi, Wu,|eauthor.
830 0 SAGE business cases.
856 40 |uhttp://sherman.library.nova.edu/auth/index.php?aid=1412&
url=https://sk.sagepub.com/cases/audi-plagiarism-case-self
-media-protects-intellectual-property|zAvailable via SAGE
Knowledge; click here for access<br /><img
class="wb_perm_icon" src="/screens/wb_cond_10.gif"
alt="Local access for all registered users. Remote access
only for NSU and Broward users.">
948 jlee1
