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Location Call # Volume Status
 E-BOOK      
LINK(S):
Available via SAGE Knowledge; click here for access
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Author Cantone, Matthew, author.
Title Lockheed Martin : strengthening its foothold in Saudi Arabia / Matthew Cantone, Shreshthi Mehta.
OCLC SAGE000007936
ISBN 9781529725605 (ebook)
Publisher London : SAGE Publications: SAGE Business Cases Originals, 2020.
Description 1 online resource : illustrations.
LC Subject heading/s Lockheed Martin -- Case studies.
Defense industries -- Saudi Arabia -- Marketing -- Case studies.
Defense contracts -- Saudi Arabia -- Case studies.
Bibliography Includes bibliographical references and index.
Summary The management team of Lockheed Martin, a U.S. defense company, was perplexed. The company had been successfully operating in the Kingdom of Saudi Arabia (KSA) since 1965. But, in 2016, new defense policies were introduced in the KSA that regulated the terms of foreign military sales. These policies aimed to reduce the economy's dependence on oil by localizing defense manufacturing to diversify the KSA economy. International pursuits offered greater margins and the leadership board was concerned that it might lose crucial business with the KSA if Lockheed Martin did not change its business strategy. What could be done to strengthen Lockheed Martin's relationship with the KSA while still abiding by the policies of the KSA government?
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