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Summary

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Location Call # Volume Status
 Press HPD Library Reserve Area  HF 5414 L479s 2020    AVAILABLE  
Author Lee, Nancy, 1945- author.
Title Social marketing : behavior change for social good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc., Philip Kotler, Kellogg School of Management, Northwestern University.
Edition Sixth edition.
OCLC 1051776147
ISBN 1544351496 (paperback ; alkaline paper)
9781544351490 (paperback ; alkaline paper)
9781544371863 (pbk. : international student ed.)
1544371861 (pbk. : international student ed.)
Publisher Thousand Oaks, California : SAGE, [2020]
©2020.
Description 1 volume (various pagings) : illustrations (some color) ; 24 cm
LC Subject heading/s Social marketing.
Behavior modification.
Medical
Subject heading/s		 Behavior Therapy. (DNLM)D001521
Social Marketing.
Bibliography Includes bibliographical references and index.
General note Revised edition of the authors' Social marketing, 2016.
Permanent link back to this item
https://novacat.nova.edu:446/record=b4324303~S13

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