LEADER 00000cam  2200421Ii 4500 
001    1051776147 
003    OCoLC 
005    20221011095042.0 
008    180906t20202020caua     b    001 0 eng   
010    2018040810 
020    1544351496|q(paperback ;|qalkaline paper) 
020    9781544351490|q(paperback ;|qalkaline paper) 
020    9781544371863|q(pbk. : international student ed.) 
020    1544371861|q(pbk. : international student ed.) 
035    (OCoLC)1051776147|z(OCoLC)1048936959|z(OCoLC)1262755881 
040    DLC|beng|erda|cDLC|dOCLCO|dYDX|dOCLCF|dER0|dYDX|dNLHHG
       |dEAU|dORE|dC6D|dXFF|dOCLCO|dSFB|dFVC|dOCL|dFEO 
049    FEOM 
096    HF 5414|bL479s 2020 
100 1  Lee, Nancy,|d1945-|eauthor. 
245 10 Social marketing :|bbehavior change for social good /
       |cNancy R. Lee, University of Washington and Social 
       Marketing Services, Inc., Philip Kotler, Kellogg School of
       Management, Northwestern University. 
250    Sixth edition. 
264  1 Thousand Oaks, California :|bSAGE,|c[2020] 
264  4 |c©2020. 
300    1 volume (various pagings) :|billustrations (some color) ;
       |c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
500    Revised edition of the authors' Social marketing, 2016. 
504    Includes bibliographical references and index. 
650  0 Social marketing. 
650  0 Behavior modification. 
650  2 Behavior Therapy.|0(DNLM)D001521 
650  2 Social Marketing. 
700 1  Kotler, Philip,|eauthor. 
948    MARCIVE Processed 
948    sa11 
949  1 |lhpres|g1|p94.00|i35215000905797